Making a Tour Page

October 12, 2007 at 6:45 pm (marketing, startup, website, work)

Here at Photrade.com we do it all.  That’s right, we really are “Jacks of All Trade”.  Today’s task – Make the “Take the Tour Pages” for the new release.

Man, I wish I knew more about Adobe CS3 – Anyone wanna teach me?

How do you make a great tour (I hope). 

Step 1 – Look at LOTS and LOTS and LOTS of Tour pages from EVERY site around. 

Step 2 – Write down what you LOVE and HATE about each one. 

Step 3 – (This is where it gets hard) Pretend you have NO IDEA what the site does and try to explain it.  Hmmmm…..alternate approach – call someone who has NO IDEA what the site does and find the best way to explain it to them.  Or call like 10 of them.

Step 4 – Make the pages.  Find pretty Graphics.  Get cool screen shots.  Use engaging language.  Make it simple.  Make it clear.  Check out some page design websites for tips.  Check out some writing websites for tips.

Step 5 – Show it to people and ask them if it makes sense.  Do they get it? 

Step 6 – Make a whole bunch of changes.  Ahhhhh

Step 7 – Send it to the boss.  Also known as Andrew Paradies.  Also known as Andy 754.  Also known as…..

Step 8 – Make more changes.

Step 9 – You have a tour.

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Did I sell my soul to a company?

July 24, 2007 at 2:52 am (company, fun, images, marketing, photography, pictures, Uncategorized, work)

OK, so I’m assuming that some of the people viewing this are doing so because of my random comments and posts about www.photrade.com.  As I post comments, I kind of feel like a sell-out….am I a spammer (such a dirty word)?  Me?  No.  I have integrity.  So…..whats the dillio?

A few months ago I started working with this company www.photrade.com.  I think that we have a breakthough business model that really will help bloggers.  So, I’m here, trying to spread the word.  That is the nasty, naked truth.  I feel so strongly that this is a great idea that I want to tell people about it – in whatever ways possible.  And yes, that may mean posting comments about the site on your photo blogs.  Honestly, I really think that this site will help the blogging community in so many ways.  

 If you have the patience to read another few paragraphs I’ll tell you why.  First, bloggers are a large, (and quickly growing) powerful group, yet few companies are actively creating products to meet the needs of bloggers.  Second, there are TONS of online companies making mucho denero off of traffic generated by users without rewarding the users.  We believe that people who bring the traffic should be rewarded.  Sooooo what is our business model……..to make a photosharing site specifically for bloggers AND reward them for driving traffic to our site.

How is photrade different?  2 ways: First – we have great blogger features.  We have a photrade badge that lets you post a photo collage on your site, we have cool uploading tools, make photos easy to share and we let you comment, tag and rate photos.  Second (and more importantly) we create revenue for our users.  Users can earn money from ad revenue when they host photos on their site or through our proprietary Picture In Picture Adversiting, which puts the ad right in the photo.  Users can also earn money by selling their photos for any price.  If you are a photographer, or even a blogger with great photos, you can earn money every time someone orders one of your prints.

 So, to answer the question – did I sell my soul to a company?  The answer is no.  I really believe in the vision of photrade and think that this site can help so many people.

Sorry if you felt “spammed” or like I was taking advantage of your comments, but seriously, try the site and tell me what you think.  We really are committed to making the best blogger photo site and would love to hear your feedback and ideas.

 Help spread the word.  Help us help you.

 

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