Nominate Photrade for the Crunchies!!!!!!!

December 5, 2007 at 2:54 pm (blog, blogging, photrade, startup, website)

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Making a Tour Page

October 12, 2007 at 6:45 pm (marketing, startup, website, work)

Here at Photrade.com we do it all.  That’s right, we really are “Jacks of All Trade”.  Today’s task – Make the “Take the Tour Pages” for the new release.

Man, I wish I knew more about Adobe CS3 – Anyone wanna teach me?

How do you make a great tour (I hope). 

Step 1 – Look at LOTS and LOTS and LOTS of Tour pages from EVERY site around. 

Step 2 – Write down what you LOVE and HATE about each one. 

Step 3 – (This is where it gets hard) Pretend you have NO IDEA what the site does and try to explain it.  Hmmmm…..alternate approach – call someone who has NO IDEA what the site does and find the best way to explain it to them.  Or call like 10 of them.

Step 4 – Make the pages.  Find pretty Graphics.  Get cool screen shots.  Use engaging language.  Make it simple.  Make it clear.  Check out some page design websites for tips.  Check out some writing websites for tips.

Step 5 – Show it to people and ask them if it makes sense.  Do they get it? 

Step 6 – Make a whole bunch of changes.  Ahhhhh

Step 7 – Send it to the boss.  Also known as Andrew Paradies.  Also known as Andy 754.  Also known as…..

Step 8 – Make more changes.

Step 9 – You have a tour.

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