Twittering for Marketing

January 14, 2008 at 5:02 pm (blog, blogging, marketing, photrade, twitter)

One of our marketing/community engagement strategies is to create a Photrade twitter.  Our twitter is managed by our photrade evangelist, Erin.  Let me provide my overview of Twitter as a marketing tool.

Time Involvement:

Initially it takes a while to set up and friend people, afterwards the going involvement is minimal.  Probably 15 – 30 min a day.

What we do:

We initially began by following a number of tweeters (people on twitter), and those who were interested follow us back.  We primarily tweet (which is a twitter post) our photo of the day, and try to engage with Photraders who are on Twitter.

Results:

As of now we have follow 975 and have 185 followers.

Twitter has sent us almost 500 visits of which 73% were new.   Their average time on the site is WAY lower than our average, and the bounce rate is high however they are still looking at about 3 pages.  Also, we are invite only, so perhaps that has something to do with it.

Tips/Learnings

When we did our initial “follow” push, we had a negative response from one tweeter, who didn’t like that we were following everyone.  We responded that he was welcome to unfollow as we were looking to build community with those who are interested… we aren’t there to spam.

I think that they key with Twitter as with any other vehicle is 1) Don’t spam and respect the community, 2) Twitter something interesting, don’t just Twitter for the sake of it, 3) Use it as a tool to engage and interact with your existing community online.

Overall:

Probably not the best source for new customer acquisition, but a good way to stay engaged with the community and maintain involvement with Photraders across multiple touchpoints.

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