No Love for Facebook

February 2, 2008 at 2:59 am (blog, blogging, Facebook, marketing, photo, photograpger, photographer, photography, photrade, pictures, social media, startup)

As a part of learning about social media and effective “Social Media Marketing” strategies we had a brief foray into Facebook.  With the huge userbase and rapid growth, this seemed like a logical choice.

What we did

I’ll be the first to admit – our initial flirtation with Facebook was rather limited.  We created a group (called Photrade) and invited a bunch of people (mostly our friends, since 1. We don’t spam and 2. We didn’t actively stalk random people and ask them to join).

Postings into the group were initially fairly active (we posted the Photo of the Day and a few other random topics), however we failed to get any real interest from group members, and subsequently abandoned the idea.

Why it Didn’t work

The objectives of the facebook group were unclear, and probably inappropriate.  The group was just “About Photrade” and was a place to discuss releases, Photo of the Day, etc.  There really was no compelling reason for users to actively participate in the group.  The main reason that I categorize the objectives of this group as “inappropriate” is that really, all of this functionality exists on the Photrade Blog (which is probably the most appropriate place for it).

Additional Potential

Admittedly there is more potential for Facebook than what we explored.  Facebook also has potential through Fliers and specific advertising tools, which is not something that we have yet explored (nor have I seen any info on the effectiveness of these advertising mechanisms).

There are also Facebook apps, which have seen an explosion in growth recently. This brings up the question – how do you create an app that is meaningful to users to break through the”app” clutter and provide meaningful benefits to users.

Finally, there is potential to create more meaningful groups based on user interest (ie. Photography groups, etc) yet again, isn’t this the kind of stuff that we should host on our own site?

Thoughts/Ideas/Tips

Anyone out there with thoughts/ideas/tips on better ways to leverage Facebook?  As a marketer with a specific social media strategy I am often asked about our Facebook strategy, and I have to say, I’m not sold. What do you think – is the group worthwhile?  Do we keep it or abandon?  I just checked and it hasn’t been updated for 6 months!

If users are interested in discussing Photrade in this type of forum should we leave it in their hands to create their own group and community and plug-in to help?

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Nominate Photrade for the Crunchies!!!!!!!

December 5, 2007 at 2:54 pm (blog, blogging, photrade, startup, website)

Crunchies2007″

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Skipped a Step from the Tour Page

October 13, 2007 at 2:52 am (illustrator, photrade, startup, tour)

Also add to the list – figure out how to use illustrator.  End result -> Krista + A bottle of wine + Staying at home on a Friday + Watching reruns of The Flava of Love = a KILLER (hopefully) take the tour of Photrade.  Be sure to check it out when the new site launches!!!

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Making a Tour Page

October 12, 2007 at 6:45 pm (marketing, startup, website, work)

Here at Photrade.com we do it all.  That’s right, we really are “Jacks of All Trade”.  Today’s task – Make the “Take the Tour Pages” for the new release.

Man, I wish I knew more about Adobe CS3 – Anyone wanna teach me?

How do you make a great tour (I hope). 

Step 1 – Look at LOTS and LOTS and LOTS of Tour pages from EVERY site around. 

Step 2 – Write down what you LOVE and HATE about each one. 

Step 3 – (This is where it gets hard) Pretend you have NO IDEA what the site does and try to explain it.  Hmmmm…..alternate approach – call someone who has NO IDEA what the site does and find the best way to explain it to them.  Or call like 10 of them.

Step 4 – Make the pages.  Find pretty Graphics.  Get cool screen shots.  Use engaging language.  Make it simple.  Make it clear.  Check out some page design websites for tips.  Check out some writing websites for tips.

Step 5 – Show it to people and ask them if it makes sense.  Do they get it? 

Step 6 – Make a whole bunch of changes.  Ahhhhh

Step 7 – Send it to the boss.  Also known as Andrew Paradies.  Also known as Andy 754.  Also known as…..

Step 8 – Make more changes.

Step 9 – You have a tour.

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Changing the Blog Focus

October 11, 2007 at 2:39 pm (marketing, photography, photrade, startup)

When I started this blog, I generally wrote about whatever random things came into my head (per the postings on Vanilla Ice, Chuck Norris, etc).  This week, I decided to change the theme of this blog and get a little more focused.  Why you ask? 

First, I started another blog at typepad with my own domain name and online handle!!!!!!!!!!!!  Check it out www.kribaby.com.  I am really loving getting more into all of this online stuff (I’m now on twitter, aim, etc), and almost feel like I’m becoming an online geek (which I’m moderately OK with).

Second, since this is the blog that I use to manage the Photrade.com blog, I figured that it is a great place to write about what I’m working on with Photrade, who I’m talking to, and generally whats going on.

So, enjoy the NEW blog – Chronicals of Marketing a Startup.  This is why I’m hot…..although it’s also why I’m not.

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